Our process

A clear process, with your approval at every step

We combine a proven listing methodology with our own AI assisted research system. AI processes the reviews and keyword data at scale. Our specialists make every decision and review every line.

  1. 01

    Discovery and catalog check

    We learn your product, your brand and your goals, and check the catalog for problems such as broken variations, missing images or stranded ASINs.

    You provideMarketplace, ASIN or product page, and whether you already have A+ Content.
    We doResearch and analysis
    You getA list of catalog issues, if any.
  2. 02

    Competitor set and data

    We propose 5 to 10 competitors that are a true 1:1 match for your product, then pull keyword, listing and image data. Amazon is always read from a delivery location in your marketplace.

    You provideApproval of the competitor set. If available, a Buyer Demographics export from Brand Analytics.
    We doResearch and analysis
    You getA data report showing what was collected.
    ✓ Approval gate: You approve the competitor set
  3. 03

    Voice of customer research

    We analyze hundreds of reviews per competitor to find what buyers want, what frustrates them, what else they tried and what changed after they bought.

    You provideNothing extra. We handle the review collection with you.
    We doResearch and analysis
    You getTop desires and pain points, three dominant buyer intentions and 8 to 12 real usage scenarios.
    ✓ Approval gate: You approve the buyer intentions
  4. 04

    Product positioning

    We compare your product facts with the research to find confirmed strengths, hidden strengths and honest gaps. If a fact is missing, we ask. We never fill gaps with guesses.

    You provideAnswers to any open product questions.
    We doResearch and analysis
    You getYour top three positioning angles.
    ✓ Approval gate: You approve the product context
  5. 05

    Messaging strategy

    We write 50 headline angles, each tied to an exact customer quote, and build a buyer avatar for each buying intention.

    You provideFeedback on the angles that feel most like your brand.
    We doWriting, checks and delivery
    You getMessaging that sounds like your customers, not like an ad.
  6. 06

    Keywords and listing copy

    We map every qualifying keyword to a field before writing. Round one is your title and item highlights, with two options. Round two is bullets, description and backend terms. Three audits run before you see anything: coverage, compliance and Rufus readiness.

    You provideYour pick between title option A and B, and your feedback.
    We doWriting, checks and delivery
    You getFinal copy with character counts, ready to upload.
    ✓ Approval gate: You approve each round
  7. 07

    Delivery

    You receive the complete keyword workbook and the market research document, so your team can see the reasoning behind every word.

    You provideNothing. You can upload yourself, or we publish for you.
    We doWriting, checks and delivery
    You getKeyword and SEO workbook, Market Research Document.
  8. 08

    Creative and testing (optional)

    Choose the scope: main image, full image stack, A+ Content or all of it. We brief the designs, you approve them, and we can then run A/B tests.

    You provideApproval of the creative direction.
    We doWriting, checks and delivery
    You getCreative brief, finished designs and a testing plan.
    ✓ Approval gate: You approve the designs
Built into every step

Checks that protect your listing

Nothing is invented

No keyword volumes from memory, no made up claims. If data is missing we say so and ask you.

Counted, not estimated

Every field is measured by script against Amazon's limits, so nothing gets cut off or rejected.

Your marketplace only

Research is done from a delivery location inside your marketplace, never from another country.

Find out what your listing is leaving on the table.

Send us one ASIN. We will review its keywords, copy, compliance and images, and reply with the fixes that matter most. Free, with no obligation.

Get a free listing audit